{"id":4400,"date":"2021-10-12T15:51:09","date_gmt":"2021-10-12T15:51:09","guid":{"rendered":"http:\/\/dummy.xtemos.com\/woodmart2\/elementor\/?page_id=4400"},"modified":"2026-04-10T16:57:06","modified_gmt":"2026-04-10T16:57:06","slug":"about-us-3","status":"publish","type":"page","link":"https:\/\/support.friendlystore.in\/?page_id=4400","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tAbout Us\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Rooted Tradition, Designed for Today<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
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Parampara by Sumali<\/strong> was born from a deep love for Indian heritage, craftsmanship, and timeless elegance. The word Parampara<\/em> itself means tradition passed down through generations\u2014and this belief is at the heart of everything we create. Our brand is a humble yet passionate effort to preserve India\u2019s rich textile legacy while adapting it to suit the lifestyle of the modern woman.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We believe that ethnic wear is not just clothing; it is an emotion, a memory, and a connection to our roots. Each outfit tells a story of culture, patience, and artistry\u2014carefully crafted to make you feel graceful, confident, and authentic.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Mission<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Parampara by Sumali<\/strong>, our mission is to preserve and promote the timeless art of Lucknow Chikankari by creating beautifully handcrafted ethnic wear. We aim to offer comfortable, high-quality outfits that blend tradition with modern style, making heritage fashion accessible for everyday wear and special occasions. Through our work, we support skilled artisans and ensure their craftsmanship continues to thrive for future generations.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Vision<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our vision is to become a trusted name in handcrafted ethnic wear, known for authenticity, elegance, and quality. Parampara by Sumali aspires to bring Indian craftsmanship to a wider audience while staying rooted in tradition. We envision a future where every woman feels confident, connected to her culture, and proud to wear designs that reflect both heritage and modern grace.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why Choose Parampara by Sumali<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
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At Parampara by Sumali, we bring together timeless tradition and modern elegance to create ethnic wear that feels as beautiful as it looks. Our collections feature authentic Lucknow Chikankari, handcrafted by skilled artisans who pay attention to every intricate detail. We use premium, breathable fabrics to ensure all-day comfort without compromising on style.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Each design reflects grace and simplicity, making it perfect for both everyday wear and special occasions. With a focus on quality, comfort, and craftsmanship, every piece is made with care. By choosing us, you celebrate Indian heritage while supporting traditional artistry and cultural preservation.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Achievements and Milestones<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
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Parampara by Sumali\u2019s journey reflects steady growth, expanding global presence, and lasting trust\u2014evident in our growing customer base, rising demand, and strong footprint in India\u2019s dynamic fashion landscape.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Follow Us on Instagram for Daily Updates<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You need connect your Instagram account in Theme settings -> API integrations -> Connect instagram account<\/div>\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About Us Rooted Tradition, Designed for Today Parampara by Sumali was born from a deep love for Indian heritage, craftsmanship,<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4400","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=\/wp\/v2\/pages\/4400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4400"}],"version-history":[{"count":6,"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=\/wp\/v2\/pages\/4400\/revisions"}],"predecessor-version":[{"id":15788,"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=\/wp\/v2\/pages\/4400\/revisions\/15788"}],"wp:attachment":[{"href":"https:\/\/support.friendlystore.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}